Elizabeth Hamson
Creative Media L3
RESEARCH
Research into look books online
Media and fashion
•How has fashion been advertised using different forms of media?
Fashion has been advertised on social media websites like Instagram.
•How has this reached different audiences?
This has reached different audiences as social media is quite a large and wide range platform that a lot of people use.
•How has fashion advertising changed due to social media?
They have been able to target certain audiences using what the users look at on social media this makes it a lot more accurate and works more effectively.
•How are fashion adverts made to encourage a social usage?
Society spreads it through social media for example people sharing it on there social media accounts or influencers on Instagram ,YouTube, snapchat getting sponsored to post with a product.
•Why do you think this is?
It sells a lifestyle and also because the influencer has it they want it.
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My audience research has told me the following….
I have done a questionnaire on seven people.
I have found that 4/7 people prefer a look book it a forest this means that I will try and have my look book in a forest and in a rural background.
I have found that 5/5 preferred this look so I will try to include this style more in my look book.
The majority 3/7 preferred look 4 which means I will try to include this style in my look book.
Also 5 people liked outfit 5.
Both looks are quite casual so in my look book they will have a majority of casual clothing.
I found that 4/7 liked pop music in the look book so I might include a more pop song in my lookbook.
Based on this feedback I will include quite casual clothing as this was most popular. I also found that the audience would prefer a slow and fast pased look book but preferably slower.
Questionnaire
